1. General

At VocabKing, we care about your personal data, so we have prepared this Privacy Policy to explain how we collect, use and share it.

This Privacy Policy (‘Privacy Policy’) details the personal data VocabKing (Pvt) Ltd (‘VocabKing’, ‘we’, ‘us’ or ‘our’) receives about you, how we process it and your rights and obligations in relation to your personal data.

By using or accessing the Service, you agree to the terms of this Privacy Policy. Capitalised terms not defined here have the meanings set forth in the terms and conditions (the ‘Terms and Conditions’), located at www.VocabKing.com/termsandconditions. We may update our Privacy Policy to reflect changes to our information practices. If we do this and the changes are material, we will post a notice that we have made changes to this Privacy Policy on the Website for at least 7 days before the changes are made, and we will indicate the date these terms were last revised at the bottom of the Privacy Policy. Any revisions to this Privacy Policy will become effective at the end of that 7 day period.

2. Information We Collect

This Privacy Policy explains how we collect, use and share your personal data.

Information you provide

Through the registration process, you will provide us with your name, e-mail address (or parent’s e-mail address), and date of birth. You will also provide us with your payment transaction information if you choose to pay for VocabKing services.

Activity Data

When you use the Service, you will submit information and content to your profile. We will also generate data about your use of our Services including your engagement in educational activities on the Service (‘Activity Data’). We also collect technical data about how you interact with our Services; for more information, see Cookies.

We only collect the data we need which means we don’t record:

  • Usernames
  • Names
  • Profile Images
  • E-mail addresses
  • Passwords

We do record the following data:

Usage Patterns

  • Scrolling
  • Typing

Tech Specs

  • Browser
  • Device type
  • Operating system
  • Viewfinder size
  • Script errors
  • IP address


  • Pages visited
  • Referrers
  • URL parameters
  • Session duration

Learning Activity

  • Session progress
  • Answers


Conversations involve you speaking into the app. To recognise speech your audio may be sent to a third-party provider such as Google, Apple, or Amazon Web Services. We may ask you to allow VocabKing to collect and analyse your speech data to help us understand the effectiveness of our lessons and to improve the product. If you choose not to share your audio with us, or if we haven’t asked you yet, then your audio will not be used in this way. Any audio you agree to send to VocabKing is anonymised when it reaches our servers to ensure that no trace of your personal data remains attached to the audio.

Third-Party Data

We also collect information about you from third parties. For more information, see Information obtained by Third Parties.

Product Research and Development

We may contact you to participate in product research activities. These may include surveys, interviews, and other types of feedback sessions. When you participate in these research activities, the information you provide will be used to test, improve, and develop our products. We will record the video, audio and text transcriptions of this feedback together with any additional contact information you provide and will retain this data for two years.
Please contact us at research@VocabKing.com to:

  • Request more information about the research activities you have volunteered for.
  • Opt out of being contacted for research activities.
  • Request a copy of any research-related data you have provided to us.

3. Cookies

When you enter the Website, we collect your browser type and your IP address (a unique address that identifies your computer on the Internet). When you use our Mobile Application, we collect your device type, your device ID, and your IP address.
In addition, we store certain information from your browser using ‘cookies.’ A cookie is a piece of data stored on the user’s computer tied to information about the user. We use session ID cookies to confirm that users are logged in. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers, that allows you to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide you with certain features available on the Website (e.g., customised delivery of information).
You can find more information about cookies and how to manage them at http://www.allaboutcookies.org.

You can see a list of all cookies used at VocabKing on our Cookie List page or manage your cookies in the Privacy Preference Center.

4. Information Obtained by Third Parties

To support and enhance the Service, we work with a variety of third-party advertising networks, marketing analytics service providers and website analysis firms, such as Google, Facebook, Oath, and Unity (collectively, ‘Third Party Advertising Service Providers’). These Third Party Advertising Service Providers collect and use personal data about your visits to and use of the Website and mobile Application, as well as other websites in order to serve you with advertisements and content tailored to meet your preferences and likely interests or better understand ad effectiveness. Aggregate demographic and interest data will also be used for market research purposes.
We use Google Analytics which is a web analytics tool that helps us understand how users engage with the Website. Like many services, Google Analytics uses first-party cookies to track user interactions as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve our Website. The reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.
You can opt out of receiving personalised ads from advertisers and ad networks that are members of the Network Advertising Initiative (‘NAI’) or who follow the DAA Self-Regulatory Principles for Online Behavioural Advertising using their respective opt-out tools. The NAI’s opt-out tool can be found here http://www.networkadvertising.org/choices/ and the DAA’s opt-out tool can be found here http://www.aboutads.info/choices/.
In addition, your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app information for online behavioural advertising (for example, Apple iOS’ Advertising ID and Google Android’s Advertising ID). Please note that opting out does not prevent the display of all advertisements to you.

5. Use of information obtained by VocabKing

VocabKing may occasionally send you service-related and product-change announcements through the general operation of the Service. We will send you reminder notifications to support the VocabKing teaching methodology by reinforcing the learning cadence and helping maintain your learning streak. We process your data to help provide you with the Service and offer personalised features, to understand and improve our Service and keep our Service safe and secure.
VocabKing may use or share anonymous data collected through the Service, including Activity Data without limitation. As a business, it is critical that we perform our contract with you with the best service possible, and it is in our legitimate interests to perform these processing functions and to enable service e-mails by default to keep your data secure and provide our Service. You may opt out of any non-essential service e-mails at any time.
We may also use your contact information to send you notifications regarding new services, offers and promotions offered by VocabKing if you affirmatively consent to receive such communications.
Profile information is used by VocabKing to be presented back to and edited by you when you access the Service. VocabKing uses this information to provide you with support:
A. to send you essential notifications
B. to enforce our terms, conditions and policies,
C. to communicate with you,
D. to administer the Services, and
E. for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.
VocabKing’s Terms and Conditions provide the contractual lawful basis for these processing activities.

6. Sharing your personal data with third parties

VocabKing shares your personal data only when it is necessary to offer the Service, legally required, or permitted by you.
We will provide personal data to hosting providers such as Amazon Web Services, search engine providers such as Google, analytics providers such as Crashlytics, and support providers such as ZenDesk.
These data processors help us bring you the Service. For example, we may share your information in order to detect where or how you encountered a bug when using our mobile application. In connection with these operations, our service providers will have access to personal data for a limited time. When we utilise service providers for processing any personal data, we implement contractual protections limiting the use of that personal data to the provision of services to VocabKing.
We will be required to access and disclose personal data in response to lawful requests, such as subpoenas or court orders, or in compliance with applicable laws. Additionally, we will access and share the account or other personal data when we believe it is necessary to comply with the law, to protect our interests or property, to prevent fraud or other illegal activity perpetrated through the Service or using the VocabKing name, or to prevent imminent harm. This will include accessing and sharing personal data with other companies, lawyers, agents or government agencies.
VocabKing will share the complete and accurate results of VocabKing if the ownership of all or substantially all of the VocabKing business, or individual business units or assets owned by VocabKing that are related to the Service, were to change, your personal data will be transferred to the new owner. In any such transfer of information, your personal data would remain subject to this section.
VocabKing will share aggregate or anonymous data collected through the Service, including Activity Data, for purposes such as understanding or improving the service.

7. Data subject rights and data retention

You can manage your account settings in the profile tab to update, amend, and correct your information.
You also have the following rights in relation to the personal data we hold about you unless provided otherwise by local law:

  1. To request access to, or erasure of, the personal data we hold about you.
  2. To request us to restrict the processing of the personal data we hold about you.
  3. To object to us processing personal data relating to you.
  4. Where you have given us consent to process your personal data, you have the right to withdraw that consent at any time.
  5. To export the personal data you have provided to VocabKing in a format that can be transferred electronically to a third party.
  6. To delete your account with VocabKing by following the instructions available through the Service.

VocabKing will retain your data until your account is deleted, after which point we will retain anonymous data collected through the Service, including Activity Data, which may be used by VocabKing and shared with third parties in any manner.
Please note that some of these rights are not absolute. In some cases, we may refuse a request to exercise particular rights if complying with it meant that we are no longer able to meet our contractual obligation to provide you with particular products and services. We will keep you informed as to the actions that we can take when you make your request.
If you need further assistance regarding your rights, please contact us using the contact information provided below and we will consider your request in accordance with applicable law. In some cases, our ability to uphold these rights for you may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

8. Third-party websites and links

Please note that you may have cookies placed on your computer by third-party websites that refer you to our Service. Although we do not share your personal data with these third-party websites unless it is reasonably necessary to offer the Service, they may be able to link certain non-personally identifiable information we transfer to them with personal data they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, VocabKing would like to inform you that anytime you click on links (including advertising banners) – which take you to third-party websites – you will be subject to the third parties’ privacy policies.
Our Services contain links to other sites operated by third parties. VocabKing does not control such other sites and is not responsible for their content, their privacy policies, or their use of personal data, including any personal or financial information collected by our third-party payment processor to process payments for in-app purchases. VocabKing’s inclusion of such links does not imply any endorsement of the content on such sites or of their owners or operators except as disclosed on the Services. Any information submitted by you directly to these third parties is subject to that third party’s privacy policy.

9. Children under the age of digital consent

We know that children deserve extra privacy protection. That’s why we treat child users differently to ensure their parents are in control and we only collect the bare minimum information we need to make VocabKing work.
When a user creates a VocabKing account we collect their age and compare it to the local standard of child online consent. We refer to users under this age as ‘child users’. Child users are permitted to create a user account but we ask them to provide their parent’s e-mail address instead of their own. We also prevent child users from supplying their own names because we don’t need that information.
After registration, we will send an e-mail notifying the parent about VocabKing’s privacy and information practices regarding child users, including what personal data we collect and how we use, share, and protect that personal data. The e-mail also explains how parents can request that VocabKing access, change or delete the personal data about their child.
Child users receive the following special treatment:

  1. Lessons are made age-appropriate by removing mature words like ‘beer’ or ‘wine’.
  2. Advertisements are set to family-safe content.
  3. The Profile page is hidden, preventing the child from stating their name, location or bio.
  4. Uploading an avatar photo is disabled.
  5. Promotional e-mails are disabled.
  6. Leaderboards are disabled.
  7. Discussion forums are disabled.
  8. The child’s profile is made private and hidden from other users’ searches.
  9. Other users are unable to follow the child.
  10. The ability to follow other users or search for other users is disabled.
  11. The ability to send an invitation e-mail is disabled.
  12. Finding friends on Facebook is disabled.
  13. Social logins with Facebook, Google or Apple are disabled.
  14. Social follow buttons for Twitter, Facebook and Instagram are disabled.
  15. In addition, all users under the age of 16 receive the following special treatment:
  16. Advertisements are set to non-personalised.
  17. Third-party behavioural tracking is disabled.
  18. Third-party analytics is disabled.

To prevent restricted users from amending these features, the settings will be hidden or greyed out. In the future, once we’re sure the user is old enough we will automatically remove the restrictions, reset the settings to their defaults and make the settings visible for them to configure how they choose.
With regards to the Children’s Online Privacy Protection Rule (‘COPPA’), VocabKing only collects personal information from children under the age of 13 for the sole purpose of performing internal operations of the Service. If we discover that we have unknowingly collected additional personal information from these children we will delete it. If you believe this to be the case, please contact us at privacy@VocabKing.com.

10. Links

The Service may contain links to other websites. We are not responsible for the privacy practices of other websites. We encourage users to be aware when they leave the Service to read the privacy statements of other websites that collect personally identifiable information. This Privacy Policy applies only to information collected by VocabKing via the Service.

11. Information security

VocabKing has implemented administrative and technical safeguards it believes are appropriate to protect the confidentiality, integrity and availability of your personal data, Testing ID, User Photo, and access credentials. However, given sufficient resources, a determined attacker could defeat those safeguards and may, as a result, gain access to the data we seek to protect.

12. Do Not Track

The Service is not designed to respond to ‘do not track’ signals sent by some browsers.

13. Contact Us

VocabKing’s located within Sri Lanka at VocabKing, 751/B/1, William Gopallawa Mw, Kandy
Phone: 081 22 33 88 6 / 077 2 613 917
VocabKing (Pvt) Ltd is a registered Data Controller
For all data privacy inquiries and any questions or concerns you have about this Privacy Policy, please contact our Data Protection Officer at privacy@VocabKing.com
For all support inquiries, please go to https://support.VocabKing.com.s

Everyone deserves to learn and practice and we are here to help